The event was not a fundraiser, and attendees were not asked to donate to the Obama reelection campaign. But those invited have been ardent supporters of the president and were identified as "influencers" with the ability to help Obama shape the national political conversation heading into a tough race in 2012.

An insider who attended the hour-long meeting with the Obama campaign staff tells THR that the vibe was casual. The president appeared for about 25 to 30 minutes, telling the group that his campaign would be tough and he needed their help to engage the Hollywood community in particular and the general public at large.